
Beginning of 2020, after more than 20 years working as an employee, it was time for Melanie to take a new challenge, open her own company and then put her experience, expertise and knowledge at the service of her clients…
Having chosen to name her company Sashams – Sasha & Shams – after her two key drivers of motivation: her son and the sun (in Arabic). It’s very reflective of the region’s family values and always energetic environment.
Sashams is a company that strongly shares Melanie’s core values: commitment, efficiency, humility, fairness and eco-friendly practices.
In this perspective, the web site is “carbon-reducing”. The platform GreenGeeks that hosts Sashams has been designed with a maximum use and no waste of resources mindset. Every aspect of the hosting platform is built to be as energy efficient as possible. In addition to this, for every amperage they pull from the grid, GreenGeeks invests three times that in the form of renewable energy via Bonneville Environmental Foundation – www.b-e-f.org
To enter a new market, an individual or a company will consider the barriers to entry, sales and delivery, the costs of marketing and the expected outcome of entering the market.
The Middle East might look complex from outside. It might be far from your home market with a different culture, language and business regulations.
Below are the different barriers to entry to address when you want to enter a new market.

Sashams can help you analyze and overcome these barriers to enter the Middle East market
Sashams can