
Sashams’ founder, Melanie Colonval, has been living in Dubai since 2003 and successfully grown businesses and brands in the gulf region for almost two decades.
Having worked with Deloitte Consulting Middle East, Chantelle Middle East, Apparel Group and Maison Lejaby Middle East; her skill set range fully encompasses what experience and strategies are needed to be successful in this part of the world.
From Senior Business Consultant, Marketing & PR Manager, Commercial Director to General Manager, she has acquired experience of all business activities within a company as well as in different industries such as Wholesale & Retail (Fashion, F&B, Finance and Insurance).
She has been responsible of all countries in the Middle East from Lebanon to Oman. So she understands very well the specificities and distribution of each retail market.
Also she has been in contact with the biggest regional retail groups such as Al-Futtaim Retail, M.H. Alshaya Co and Apparel Group.
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